Free playbook
The New Construction Playbook
Every builder in the corridor, compared the same way. Incentives tracked monthly.
What's inside
The outline, ungated.
Builder comparisons, incentive math, lot and timing strategy, and what independent representation changes on a new build. For anyone shopping Jerome Village, Marysville, or the Dublin and Powell builds.
Part 1
The builders, compared
- The full corridor roster, national to custom: Ryan, Pulte, M/I, D.R. Horton, Maronda, Fischer, Rockford, Epcon, Schottenstein, and more, and where each builds
- One process for every builder: base spec versus model home, incentive fine print, and warranty terms
- Incentives tracked monthly, because the deals rotate and last quarter's flyer is already wrong
Part 2
Incentives and financing math
- Builder lender credits are real but conditional. How to run the numbers both ways before the showroom visit
- What free upgrades really cost over 30 years of the loan
- PITI plus HOA on a new build, with worked examples by suburb
Part 3
Lot, timing, and resale
- Lot premiums that hold value and the ones that do not
- Build timelines in Jerome Village and the Marysville subdivisions right now
- The five-year resale picture: which floor plans and locations hold up
Part 4
Representation on a new build
- The builder's sales agent works for the builder. What independent representation changes
- The builder pays the buyer agent on most Central Ohio new builds. What that means for you
- Contract terms worth negotiating that most buyers never ask about
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Aaron Leddy · REALTOR® · Red 1 Realty · Serving Central Ohio
